BIASAM
BAROSSA FOODS
My name is Bianca Atoa , and together with my husband Sam Atoa, we recently became the proud new owners of Zimmys Barossa Valley Products.
Sam is originally from New Zealand and is of Samoan heritage. Having recently made the move to South Australia, he has quickly fallen in love with Adelaide, the Barossa Valley and the farming lifestyle that is such an important part of our family. Zimmys is a true Barossa Valley story.
The business has officially been operating for more than 40 years, but its history stretches back much further. The Zimmerman family has been growing produce and creating traditional products for well over 100 years, with treasured recipes and methods passed down through generations, some dating back to the late 1800s.
For decades, Zimmys products have developed a loyal following throughout the Barossa Valley and Adelaide. Despite this long history and strong local reputation, the range has had relatively limited exposure throughout the rest of Australia.
We believe that represents an incredible opportunity. Our connection with Zimmys came naturally. Steve Zimmerman has known my family for many years through our family horticultural business, Marrone Fresh, where he has purchased fresh produce.
With my experience and established networks across the horticulture and supermarket industries, combined with Sam’s passion and drive to grow the business, taking on Zimmys felt like the perfect next chapter for the brand. Our vision is to respect and protect everything that has made Zimmys special for generations while introducing these traditional Barossa products to a much wider audience. We believe there is a significant market for authentic, high-quality products made from recipes with genuine history and provenance.
We are particularly passionate about the quality of the range and the opportunity to introduce more consumers to products such as our traditional horseradish, relishes, spreads and pickled products.
Our goal is simple: take a much-loved Barossa Valley brand from local to national, and ultimately global — without losing the tradition, quality and family heritage that made Zimmys what it is today.